MILINSKI BRAND STRATEGY
Paul Milinski is a Melbourne-based contemporary artist and designer whose remarkable emotive and dreamlike style has been acclaimed worldwide; and often use by some of the most prestigious luxury houses around the world (Cartier, Louis Vuitton, Gucci..). Paul's team approached us to turn his well renown name into a respected and aspirational brand that design luxury products and experiences.
With a very short time window available, we have used a combination of face to face workshops and brand strategy framework, supported by AI tools helping us fast-track market research, design of personas or assisting us with copywriting.
Turn Paul Milinski renown name into a well respected, modern and aspirational luxury brand
1 week sprint including:
- Face to face brand strategy workshops
- Market research (AI supported)
- User/Buyer persona creation (AI supported)
- Brand strategy framework (Purpose, Mission, Value proposition, Values, Manifesto)
- Brand strategy writing (AI supported)
A full brand strategy turning the Milinski name into a brand, that will be aspirational to the existing and new generation of luxury buyers; in both the physical and virtual world.
A brand book articulating what the Milinski brand stands for, how it differentiates to its competitors, how it behaves and the kind of experiences it creates for its users in the physical and digital realms.
AI Brand Models
Following brand guidelines just became significantly easier but well crafted fine controls are difficult to achieve. In this workshop we will show the various options on how to create your own brand AI model for style, location, update, and even a custom brand AI prompt based image generation tool
CUSTOM AI BRAND MODELS
look forward to the future
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